The Driving
Club.
The Driving Club at Road Atlanta (DCRA) is the operations partner of The Paddock Society. A 25,000 square foot member clubhouse trackside at Michelin Raceway Road Atlanta, the Driving Club provides the operations, insurance, hospitality, and member garaging that anchors the Society's home circuit.
What The Driving Club Provides
- 25,000 sq ft member clubhouse at Michelin Raceway Road Atlanta — trackside lounges, dining, bar, locker rooms, member offices, and event space
- Member garages — secure long-term garaging for member cars at the circuit
- Insurance umbrella — Society track-day operations and member event insurance flow through the Driving Club's institutional coverage
- Operations — day-of logistics, paddock allocation, hospitality, food and beverage, ground transport handled end-to-end
- Reciprocal access — Driving Club members hold reciprocal access to Virginia International Raceway (VIR)
- Driver development — instruction available for first-time circuit drivers and continuing development for experienced track-day members
Why DCRA Is The Operations Partner
Building a members-club platform around a circuit normally requires the platform to build everything: the clubhouse, the insurance, the staff, the day-of operations. The Driving Club at Road Atlanta already operates all of it — at a level that matches the Society's brand standard, in the location the Society wants to anchor at, with the legal and operational infrastructure already in place. Partnering rather than rebuilding is the right call: the Society's energy goes into Cup development, the founder cohort, livery and race operations, and international expansion. The Driving Club handles the rest.
Reciprocal Access To VIR
The Driving Club operating partnership extends Society members' home-circuit footprint to Virginia International Raceway (VIR) — one of the East Coast's other defining road courses. Two home-circuit relationships through one Society membership.
The Founder Retreat & Cup Hospitality
The Driving Club hosts the Society's annual founder retreat (partners welcome) and is the cohort's center of gravity at Road Atlanta. When the TPS GT Cup comes, the Driving Club anchors the home weekend.