Society
We Handle The Rest.
A private, invite-only motorsports club — bespoke track-day experiences for business owners, with a dream of building the world's first truly global GT racing series.
The
Society
Not a spectator membership.
A founder platform.
A private, invite-only motorsports club for business owners — your car, your livery, you in the seat. At its core: bespoke track-day experiences and a year of access no member could assemble alone, with the paddock as the boardroom. And one dream the club is built to chase: the world's first truly global GT racing series. There is one truly global championship in car racing today — and it runs F1 cars; the GT3 world has none. A portion of every membership funds that build, the way customer GT3 racing always has: the people in the seats put the field on the grid.
Founding class is being seated now — 2026 only, founder rate by conversation, status for life.
In The
Seat.
Your own car on a real grid. You drive — you don't watch from hospitality.
- The TPS GT Cup — sanctioned exhibition racing against other Society members, on a calendar rebuilt new every year. No two seasons the same
- Bespoke track-day experiences now — your car on real circuits. The TPS GT Cup is the racing the Society is building toward: real exhibition rounds when the series comes.
- Bring your own car — HPDE-prepped is enough for the exhibition format
- Race entry, scrutineering, paddock credentialing, pit support — all handled
- The only motorsport membership at this price where the member is the driver.
Livery
That Drives.
Your business livery on a real race car — on a real grid, with real circuit photography.
- Full livery design, wrap application, and replacement panels handled
- The corporate sponsorship that actually puts your brand on a moving race car you drive
- Real-weekend grid photography — usable for client decks, hospitality, marketing
- Pro livery runs millions to hundreds of millions a year — F1, NASCAR, IMSA — and not one of those sponsors ever turns a wheel. The Society sits orders of magnitude below the cheapest pro program, with the member in the seat. (The full tier math: Appendix A1.)
Where
Capital
Can't Follow.
Private circuits and curated international weekends, gated by introduction.
- Monthly member-only track days at Road Atlanta and partner tracks
- Manufacturer experiences — Porsche, BMW
- International weekends — anchored at Road Atlanta, building toward Magarigawa, Le Mans, Spa, and Silverstone.
- The legends dinner at the international round. The founder retreat at a destination track. Partners welcome.
The Paddock
Is The
Boardroom.
A curated circle of business owners, operators, and family offices for whom proximity does what conferences cannot.
- Networking with successful business owners and operators at every TPS event
- Partnerships, qualified introductions, business done in the paddock
- Top-tier hospitality and gift bags at every event for members only
- Where decisions get made — in proximity, in the garage, away from ballrooms.
The Calendar
2026 is the founding year — bespoke track days at home, manufacturer days, the founder retreat, and the relationships that put the class together. The trophy isn't a championship; the trophy is the calendar the founding class builds together.
Porsche · BMW
Days
Le Mans / Spa
Destination Track
At Intl Round
Touchpoints
The long bet — the racing the Society is built to chase. The TPS GT Cup, sanctioned by FARA USA when the series comes, on a calendar rebuilt new every year so no two seasons are the same. The Rolodexes inside the founding class are how the most distinctive rounds get built — and over the decades it takes, the global frame becomes the calendar's center of gravity.
The 2028 Goal
One global championship in car racing runs Formula 1 cars; the GT3 world has none. This is the calendar we are building toward — nine rounds, six countries, twelve months, two American rounds so an owner-driver can run it at home. A destination, not a 2026 schedule. Road Atlanta is home — the first stop when the series comes.
An aspirational championship calendar — the Society’s twelve-month destination, not a confirmed schedule. Road Atlanta is the only confirmed round. Circuit outlines adapted from Wikimedia Commons (CC BY-SA / CC0); Magarigawa stylised.
Founder Onboarding
-
The Founder InterviewA conversation, not a form. Founders join at a single founding rate, set in conversation and paid once. Acceptance is for life.
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The Welcome PacketA bespoke kit lands at your home — embroidered membership card, founder dog tag, custom guest passes, printed Society manual.
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Livery DesignChoose to design the car's livery yourself, or hand the brief to our design resources. Wrap, decals, and replacement panels handled.
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The Cohort ChannelBrought into the founder communication line — calendar input, round sourcing, race-weekend logistics, member-only photo and video drops, direct line to operations.
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Your Calendar Begins — And You Help Build ItRace weekends, member track days, manufacturer experiences, founder retreat at a destination track, the international round. The cohort shapes the calendar — circuits, countries, experiences. Your Rolodex is how the Society builds its most distinctive rounds.
2026 Only.
Forever Status.
Founding members receive an annual report — receipts, allocation, and the year's stewardship narrative. Transparency is built into the model.
InquireThe deck you've just walked is the experience — the TPS GT Cup, your livery on a real grid, the four ego pillars. This appendix is the case behind it: why the corporate-motorsport market is mispriced, why no incumbent fills the gap, and why the window is open now. The argument for the bet, in public numbers.
Three Tiers.
One Seat.
The corporate motorsport sponsorship pyramid is $5B+ globally and structurally mispriced. Each tier buys impressions on someone else's car. TPS sits two-to-three orders of magnitude below the cheapest pro tier — and is the only one where the buyer drives.
Six Ways To Be
In Motorsport.
No existing platform puts the operator in the race in his colors. Every alternative has a structural reason it can't pivot to fill the slot without losing its core customer. The gap is not temporary — it's the consequence of how the motorsport industry is built.
| Alternative | Drive | Real Race | Own Car | Own Livery | Per-Event Cost |
|---|---|---|---|---|---|
| F1 / NASCAR / IMSA SponsorshipLogo on someone else's car | — | ✓ | — | Logo only | $1M–$110M / yr |
| Hospitality / Box SeatsCorporate suite, spectator class | — | ✓ | — | — | $10–50K |
| Arrive-And-Drive (TPR, Heinricher)You drive their car for the weekend | ✓ | ✓ | — | Rented | $80–150K / wknd |
| Country-Club Track (Monticello, AMP)Member facility, no racing | ✓ | — | ✓ | — | $50–250K init + $20K / yr |
| Vintage Racing (SVRA, HSR)Solo-enthusiast culture | ✓ | ✓ | ✓ | Enthusiast | $10–25K / wknd |
| Club Racing (SCCA, NASA, FARA)Weekend-warrior amateur grid | ✓ | ✓ | ✓ | Hobbyist | $5–15K / wknd |
| The Paddock SocietyMember-led. You are the driver. | ✓ | ✓ | ✓ | Business livery | Founding tier + race fees |
OEM Dollars
Are Already Flowing.
Auto OEMs run the largest sponsor pool in motorsport — orders of magnitude above ball-sport apparel ceilings, and most of it is already deployed. Member-class experience platforms sit in the activation gap OEMs are hunting: driver-engagement IP, EV-transition narratives, on-track surfaces for the buyer-class — not the pro-driver class.
- Manufacturer DaysPorsche, BMW, and partner-brand experience programs run through member platforms
- Demo & Livery ProgramsOEMs activate livery support, demo cars, replacement panels for the cohort
- EV-Transition NarrativeNet-new budgets for driver-engagement IP that doesn't fit the existing pro-tier sponsor ladder
What Has To Be True.
Four structural tailwinds are moving the executive-motorsport-experience market in our favor right now. Each is independently observable — and each strengthens the case for building now.
What They Pay.
What You Pay.
F1 sponsorship cleared $3B for the first time in 2026. Tech overtook financial services as the sport's largest sponsor sector. Eight AI-brand partnerships were announced across the grid in the prior six months. The sponsor class of motorsport is the same cohort The Paddock Society recruits from — and they are already paying tier-1 prices for logo placements at the top of the pyramid. The Society sells them something the corporate sponsor cannot buy at any price: the seat.
Built To
Outlive You.
Most memberships expire when the member does. The Paddock Society is built differently. Founding seats are inheritable. The rate is locked for life. The cohort co-authors the calendar, the experiences, the geography, and the partnerships over decades. The first forty founders are not joining a club — they are deciding what this becomes.
