The Paddock Society

Drive Brand Access Network
2026 Founding Class · In Formation

Your Car.
Your Livery.
Real Racing.
Membership Beyond The Wheel.

A private, invite-only motorsports club — bespoke track-day experiences for business owners, with a dream of building the world's first truly global GT racing series.

Drive What
You Own.
Race What
You Brand.

Invite Only · Bespoke Membership

The Paddock Society is a private, invite-only motorsports club for business owners, operators, and family offices — founder-built and member-led. At its core: bespoke track-day experiences, a year of racing and access no member could assemble alone, and a network that meets in the paddock, not the ballroom.

It's also the best-value seat in motorsport. A logo on an F1 car runs $90–110M and never puts the buyer behind the wheel — the Society is the inversion: a fraction of that, your car, your livery, you in the seat.

The Four
Ego Pillars

What Membership Is

Membership stands on four pillars — each a different reason owners, operators, and family offices put real time into something. Together they make a position no other club offers.

01 Drive Your car. Real circuits. Real grids.

Bespoke track-day experiences in your own car on real circuits — expert instruction, your livery, you behind the wheel. The dream it builds toward: the TPS GT Cup — real exhibition racing in your own car, when the series comes. Not a hospitality pass. Not arrive-and-drive in a shared chassis.

02 Brand Your business livery. Bodywork that drives.

Your business livery applied to your car — real race weekends, real grid photography, real circuit presence. The corporate sponsorship that actually puts your brand on a moving race car you drive. Wrap, decals, and design support handled.

03 Access Monthly track days. Global VIP.

Monthly members-only track days at Road Atlanta and partner tracks worldwide. The VIP bespoke motorsport experiences the Society is building toward — Magarigawa in Japan, Le Mans, Spa, Silverstone — with partner expansion across every major country. Designed for what cannot be bought retail.

04 Network Introductions. Partnerships. Hospitality.

Networking with successful business owners, operators, and family offices at partner, industry, and motorsport events. Partnerships, qualified introductions, and the kind of business that gets done in the paddock emerge in proximity. Top-tier hospitality and members-only gift bags at every event. Where decisions get made — in the paddock, not the ballroom.

Every membership includes — livery & wrap, the TPS GT Cup, global track days, paddock hospitality, and full race-prep & transport, handled. Founders get first dibs on every experience, and the rate locks for life.

The Larger Bet

One Global
Championship.
None For GT3.

There is one truly global championship in car racing — and it runs F1 cars.

The GT3 world has none.

No series an American owner can drive in, at home, on a world stage. The Paddock Society's dream is to build it — the world's first truly global GT racing series, one country at a time, over the decades it takes. A portion of every membership funds the build, the way customer GT3 racing always has: the people in the seats put the field on the grid. Road Atlanta is home — the first stop when the series comes. Read the case →

Audacious · The Right People · The Patience To Build It

The
Membership

2026 Founding Class · 2027 Standard Opens
Forever · Inheritable Seat

Membership is bespoke track-day experiences — the Society Floor, the four pillars, a year no member could assemble alone. A portion of every membership also builds the GT3/GT4 racing the Society is working toward.

01 · 2026 Only Founding Member
*** by conversation

One-time founding buy-in that helps build the Cup's first seasons. Charter class is 2026 only; when the founding class fills, the founder rate never reopens. Founder status is forever and the rate locks for life. Seat is inheritable through founder interview at the founder's locked rate. Founding rate disclosed in interview.

02 · 2027+ Standard Member
$145,000 / year

Opens 2027 once the founding class is full and Cup operations formalize. Annual membership with all access benefits — the TPS GT Cup, track days, race events, founder retreat, global trip — without the founder lock or inheritable seat.

0
Bespoke Experiences
Per Year
0
Founder Perks
Plus More Yearly
0
Founding Year
The Long Bet Begins

The
Founding
Year

2026 Founding Year · In Formation

2026 is the founding year — bespoke track-day experiences, manufacturer days, and the founder retreat as the class comes together, with a first founding gathering targeted for December once the early members are seated. The racing is the long bet the Society builds toward.

For the full prospectus — allocation, schedule, insurance, transfer mechanics, global access — read the Founding Member Prospectus.

In Formation · 2026 Founding Class

NOW Founding ClassIn formation · seats by introduction
2026 Track Days at HomeBespoke days at Road Atlanta · your car, real circuits
2026 Manufacturer DaysPorsche & BMW experiences through the Society's network
DEC First Founding GatheringTargeted — if the early class comes together
TBC International TripLe Mans / Spa / Silverstone / Magarigawa
TBC Legends DinnerPrivate Founder Experience
TBC Founder RetreatThe Driving Club · Partners Welcome

Finish
Your
Race

The race that matters isn't the one you start. It's the one you finish — and the one you pass forward. The Paddock Society is built for the operator who has spent decades running theirs and wants the next chapter to count.

A private, invite-only club, founder-built and member-led. A calendar, a network, and a portfolio no member could assemble alone. Founding membership is inheritable — what you finish here becomes what your family begins.

Inquire

Membership is by introduction and interview. If you have been referred or believe you would be a fit for the founding class, we would like to hear from you. If you're an alumni looking to back your university's race team, start with the student program.